Experience

1. 2025 – now

   Chief Product & Technology Officer

   Glitch Ads · Dublin (Remote)

   AI-native martech startup whose platform autonomously builds and continuously optimises Google Ads campaigns: URL to live campaign in about 15 minutes, with 24/7 optimisation.

   • Own product and engineering: strategy, roadmap, technical architecture, front-end, QA and the team that delivers it.
   • Pioneering agentic / AI-powered software development workflows to compress build cycles dramatically.
   • Rebuilt the entire company marketing website ~80–90% faster and cheaper using AI, without sacrificing design, copy or SEO. Read how.

   AI-nativeAgentic developmentMartech
2. 2023 – 2025

   Director of Product Management

   Abi Global Health · Dublin (Remote)

   Abi connects patients with doctors in under 30 seconds globally, using machine learning, NLP and LLMs to optimise healthcare delivery and predict HCP network availability. I was the main product point of contact for our most important enterprise clients: I pitched, prototyped and managed the technical integration of our APIs and embeddable solutions.

   • Directed the entire product department: visual design, product management and project management.
   • Launched NLP, machine learning and LLM-based AI solutions for Fortune 500 clients (AXA, Allianz, HSBC, Sanofi, Eli Lilly).
   • Expanded presence 35 → 48 countries, supporting 27 languages; grew gross revenue +30% YoY.
   • Lifted medical case completion rate +8% and patient rating 4.5 → 4.66 within 18 months.

   35 → 48 countries+30% revenue YoY27 languages
3. 2010 – 2023

   Founder and CTO

   Fluid UI · Dublin (Remote)

   A SaaS prototyping tool for mobile app designers. As the technical founder I built and launched the web and mobile apps, establishing the product as a market leader in UX design. Later, as CEO, I drove product vision and execution, designed core features, assembled a high-performing team, negotiated two funding rounds and led the company to profitability. Fluid's success came from a deep market insight: designers needed new tools while incumbents fell behind HTML5, mobile and real-time collaboration.

   • Coded Fluid's web and iOS apps from concept to customers (PHP, JavaScript, Swift); built and led design, dev and QA teams.
   • Delivered a 24/7/365 service with a 7-minute median global support response; cost of service never exceeded 1.8% of revenue.
   • Growth marketing signed up 120k new users/month; A/B testing lifted sign-up rate 14% → 48%.

   25,000 customers130+ countries2 funding rounds
4. Side venture

   Founder / CEO

   Champion's Mind · iOS & Android

   A mental skills training platform used by competitive amateur athletes to achieve greater success in sport and life. It came from my interest in continuous improvement and team performance, plus the discovery that there were no good sport psychology training apps to download. It remains a trusted tool for athletes and coaches worldwide, with conversion and retention that compare very favourably to Headspace.

   • The #1 sport psychology app in the world, used by tens of thousands of athletes and coaches.
   • Authored an extensive body of sport and performance psychology writing.

   4.8★ App StoreConversion 3.8% → 5.8%Retention 14.9% → 30.3%
5. 2005 – 2011

   Head of Development

   Modeva Interactive · Dublin

   Modeva created premium-rate telecoms products for the US, UK, Irish and Australian markets. Promoted from developer to Head of Development within nine months, I led the software, UX, project management and QA teams, and coded web and telecoms products, SMPP infrastructure and data analytics tools myself.

   • Scaled the department 2 → 17 people, building UX, dev, QA and PM teams.
   • Delivered products in under three months for fixed-deadline ad launches, generating €10M+ net new recurring revenue.
   • Led the Waterfall → Agile transition; secured innovation funding and R&D tax credits cutting delivery cost 25–30%.
   • Built IVR/SMPP telecoms systems and a data & analytics platform (C, C++, JavaScript, PHP).

   Team 2 → 17€10M+ recurring revenueWaterfall → Agile
6. 2004 – 2005

   Frontend Web Developer

   Splash Design · Killarney, Co. Kerry

   • Built PHP/MySQL websites for Fexco, Western Union and Killarney Summerfest.

Speaking & mentoring

Beyond work