Writing
Twenty-odd years of building products leaves you with opinions. These are the ones I've written down: on product and engineering process, on founding and funding companies, on UX and performance, and on the mental side of performing under pressure. Opinionated, evidence-backed, and allergic to press-release prose.

Building a High-Converting SaaS Website in Under a Week
How we built a complete, conversion-optimised SaaS marketing site from scratch in five days using Claude: bespoke design, copy, SEO and audience-specific landing pages, at a fraction of the usual cost.
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Building Exceptional Digital Products
The product, project and software development processes that have brought value to the teams I have worked with over the last 20 years. Strong beliefs, loosely held.
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Brand Design 101 for Startup Founders
How to research, define and build a brand that communicates one clear message, from customer research and values through logo, colour, type and voice.
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Cyberpsychology and UX: What Motivates Your Users?
Self-determination theory applied to product design: how relatedness, competence and autonomy drive engagement, and how to design for all three.
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Designing Faster Web Apps
Slow UIs kill digital products. Six areas, half technical and half perceptual, that make a web or mobile app blazingly fast.
Read the postMobile Design 101: Pixels, Points and Resolutions
The six numbers behind every mobile screen, what they mean for your designs, and how to convert between pixels, points and DPs without guessing.
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UX, design and founder pieces written while running FluidUI.com. Links open the originals.
- Startup Fundraising: The Right MindsetFeb 2019
- The Computer Brain Interface: products of today and tomorrowFeb 2019
- Cyberpsychology and UX 3: Preventing cognitive overloadFeb 2018
- Outsourcing software development (for non-technical founders)Apr 2017
- Successful software projects: using "one pagers"Mar 2017
- How I failed the company I founded last weekMar 2016
- 21 perfect examples of waste in Lean Product DevelopmentSep 2016
- The UX of Pokémon GOJul 2016
- The irreverent history of designJul 2016
- Why visual design should be more waterfall than agileMay 2016
- 8 tips for a happy development teamMay 2016
- How to hire your next designerApr 2016
- A 5 step framework for validating product ideasApr 2016
- Reacting to the UX growth crisisFeb 2016
- The laws of emotion in designFeb 2016
Full archive: blog.fluidui.com/author/dave-kearney
Elsewhere
Guest pieces and other publications.
- Deciding what customer feedback is important (and what isn't)Startup Grind
- 4 Leading Techniques for Designing Personalized AppsVWO blog · May 2019
- A Guide to App Prototyping for BeginnersG2 Learn · Jun 2019
- 8 Tips for Making the Best Use of Your App PrototypeG2 Learn
- 11 Examples of Innovative Mobile UX DesignG2 Learn
- 3 Prototyping Tools Compared: InVision, Marvel & JustinmindSitePoint · Jun 2015
- How to Increase User Retention: 10 UX TipsAppFollow · Jun 2019
Sport and performance psychology
Mental-skills training for athletes and coaches, written alongside Champion's Mind. Full catalogue at sportspsychology.medium.com.
- Fixing Applied Sport Psychology in 2023Nov 2022
- Imagery 101 for Athletes: How to Improve Your Performance With Mental RehearsalOct 2022
- 7 Tips for Bringing Mental Skills Training Into a Sports TeamSep 2022
- 9 Sport Psychology Apps That Will Make You a Better AthleteApr 2022
- What the Metaverse Means for Sports Mental Performance in 2022Jan 2022
- The Future of Sport PsychologyOct 2021
- Measuring the Mental Skills Training Maturity of a Sports TeamSep 2021
- Creating a Mental Training Plan for Your AthletesAug 2021
- Ireland, the Olympics, and Sport PsychologyAug 2021
- 4 Mental Training Techniques for Winning Penalty ShootoutsJul 2021
- Gender Equality and Women's Sport: The Champion's Mind ViewMar 2021
- The Problems With Sport PsychologyNov 2020
Want to talk product?
Talk shop, swap notes or explore working together. WhatsApp or email me and I'll be back to you as soon as I can.